20 Best Email Marketing Services of 2016
An email campaign, no matter how well designed, won’t work effectively without the right tools and features to make it possible. But with hundreds of email marketing systems out there, do you know which ones really work? More so which ones are just out there to get your money? To make things easier, we listed 20 of the best email marketing systems in 2016. Here they are in no particular order:
What makes Mailigen stand out is how it combines email, mobile and social marketing all in one package. No need to learn different tools. This allows you to manage and monitor different marketing campaigns all in one place.
Aweber may look a little dated compared to the other services in this list. But what it lacks in design has been made up through its affordability, use ability and features. It’s still one of the best services to use for people who want to try their hand at email marketing for the first time.
Don’t be deceived by the cute-sy name. Fluttermail is a powerful, cloud based email marketing service. It has hundreds of useful, beautifully designed templates and it makes marketing easier by automatically segmenting your address book. It allows you to monitor your campaign in real-time which allows you to react and tweak your campaigns quickly.
InfusionSoft is always going to be on anyone’s top 10 list simply because it’s such a powerful tool. It’s basically a full platform that handles marketing, sales, support and many more. It’s not cheap, but if you want one tool that allows you complete control over different aspects of your business then InfusionSoft would be your best option.
Social media marketing and email marketing campaigns can go hand in hand. In fact, they can work better together. Email Blast Campaign’s social media publishing Wizard makes this easier by allowing you to schedule posts via Twitter, LinkedIn, and Facebook. It also allows you to create posts from newsletters and view data from social media originated clicks.
GetResponse is a business favorite for many reasons. It’s affordable. It’s easy to use. It’s easy to integrate with services like WordPress, SalesFors, PayPal and many more. It also offers great customer support for businesses.
One of the things marketers absolutely love about this system is the ability to create automation sequences quickly and easily. This takes it easier to create pre-built emails and program the sequences of what emails to send based on demographics and response.
If you’re a first time marketer, MailChimp is one of the easiest and most fun systems to use. As you gain more experience, you’ll discover that it also has enough features that allows you to customize and tailor your campaign to different lists.
Unlike the other systems in this list, Uber Optin is a WordPress plugin that allows you to create an email marketing system within your own website. This gives you the power to customize your Optin forms and grow your audience without having to integrate or transfer your list.
ConvertKit is designed specifically for bloggers. It’s a well-designed system which makes visual tracking and monitoring of your campaigns more comprehensive. This system also has features that allows you to track which blog post brings in the most traffic, and allows you to build campaigns around web courses.
Benchmark is a software as service system that lets you to do all you email marketing campaigns online. The great thing about this service is its user friendly system. Just drag and drop the elements you need for your email. Create professional looking newsletters without a programmers needed.
SendinBlue is a great option for e-commerce businesses because of its features that allows you to do your marketing, transactional, and SMS messaging all in one system.
One way to stand out with email marketing is by using videos. BombBomb makes that easier because it allows you to upload your pre-created videos or shoot videos using the BombBomb app and send as newsletters.
Constant Contact is a one-stop shop for marketers. It has email autoresponders, survey forms, and event registration forms. You name it they have it. Also, having a personal marketing coach to assist you when using the system doesn’t hurt either.
Having personalized emails and autoresponders can help a business stand out. Campaign monitor makes customization easier by providing marketers with tools to personalize email templates to make them look more professional.
Campayns biggest strength is how easy it is to import contacts from a wide variety of apps. This system also makes it easy for you to sort your list by arranging it like a regular address book, that contains all the information you need including their social media profiles.
Emma makes effective email marketing campaigns easier. It has an extensive gallery of beautiful templates and even integrates with apps like Shopify to help you get in touch with customers whenever there’s a sale or promotion.
If you want photos and images to be the highlight of your newsletter, then FreshMail would be a great system to use. Their templates can make your emails look like demo pages with full sized images, details layouts, and personalized typography.
What usually happens with email marketing systems is once you add more features, it becomes complicated to use. MadMimi tries to keep things simple by allowing you to turn off the features you don’t need and turn them on once you need them.
Establishing a relationship with your list is extremely important. With EmailDirect, you can do that better because its system allows you to store any information about your list and organize them according to what makes the most sense for you. This makes your campaign even more powerful by allowing you to send email tailored to specific groups.